The Client
Mitsubishi UFJ Securities International plc (MUSI) is part of one of the largest financial institutions in the world, Mitsubishi UFJ Financial Group (MUFG). As an investment bank, MUSI is active throughout the international capital markets, focusing on debt, equity, commodities, derivatives and structured products.
The Challenge
Providing a fully content managed, highly visual and engaging public facing website for the European subsidiary of Japan's largest financial group that represents the respect and quality that MUFJ is recognised for across the industry.
What We Did
Creative Sharepoint ran workshops with various stakeholders at MUSI, in order to understand what the new website needed to offer. This was a project with a strong Japanese flavour, which was heavily influenced by the parent company's HQ.
We generated a culturally sensitive design brief that adhered to strict brand guidelines, while remaining as creative as possible within the realms of corporate led banking.
The Outcome
CSP created a unified communications tool which provides a public face for MUSI and matches corporate branding.
With online presence counting for everything these days, the site allows MUSI to compete on an equal playing field with its major competitors.
